Meal kit delivery companies have taken over the market of the United States. From Hello Fresh to Blue Apron, there is a seemingly endless number of options of cooking lessons that can be delivered straight to your door. However, with the recent crash of Blue Apron's stock, investors aren't as gung-ho about the booming trend as they once were. Enter Gobble, the rapidly expanding meal delivery service that's shaking up the world of delivery services and promises investors that it's going to keep a firm grip on the market by offering healthier options that focus on incorporating low-carbohydrate meals onto the national stage.
Gobble dominates the market
In a market saturated with meal delivery kits catering to millennials, Gobble stood out in its unique premise– cater to older adults with higher incomes and the desire to learn how to cook, but who need a fast option for dinner after a long day of work. Gobble is known for their quick meals, which take only 15 minutes of preparation and require only one pan–perfect for the modern working professional.
Aiming at a target audience over the age of 30 (as opposed to the 18-24 market that most meal delivery services cater to), Gobble was able to avoid losing money when the stock of Blue Apron took a quick downturn. Although it started out as a tiny company operating out of Palo Alto, investors quickly became impressed with the service's comprehensive offerings in tiny packages. Today, the business serves 35 states and is available all along the coast of the western United States. Now, Gobble is setting their sights on a new market: low-carb consumers.
Caring for employees and customers
Gobble prides themselves on their care for their employees as well as their customers. In an interview with Biz Journals, CEO Ooshma Garg spoke about how important it was to create a company culture that values its employees.
“We provide benefits and consistent hours to all of our employees so they can enjoy stable income from full-time jobs. We care about our employees and are all about creating jobs,” Garg said.
The inspiration behind their meal kits largely comes from the question of “What would our employees want to eat?” It is this commitment to excellence that's led Gobble to their latest market entry–low-carb diets. As they move into the highly competitive New York market, Gobble confirmed that their team of food buyers and in-house research and development experts are creating a unique line of healthy meals that limit carbohydrates and include no added sugar, artificial flavoring, and preservatives. Garg believes that the new line will be a hit on the east coast market, where consumers are becoming more and more aware of the benefits of cutting carbohydrates and excess sugar from their diets.
Low-carb options and the current market
Gobble is far from the first company to notice the market's demand for low-carb options. From SeaPak's introduction of new healthy low-carb frozen dinners that cut the breading to new Petite Prosecco that contains half the carbohydrates as a standard glass of bubbly, companies are finally beginning to take note of the ketogenic market. Only time will tell which other companies will make the leap to cater to this growing segment of consumers.
NUTRITIONAL DISCLAIMER
The content on this website should not be taken as medical advice and you should ALWAYS consult with your doctor before starting any diet or exercise program. We provide nutritional data for our recipes as a courtesy to our readers. We use Total Keto Diet app software to calculate the nutrition and we remove fiber and sugar alcohols, like erythritol, from the total carbohydrate count to get to the net carb count, as they do not affect your blood glucose levels. You should independently calculate nutritional information on your own and not rely on our data. The website or content herein is not intended to cure, prevent, diagnose or treat any disease. This website shall not be liable for adverse reactions or any other outcome resulting from the use of recipes or recommendations on the Website or actions you take as a result. Any action you take is strictly at your own risk.
Dr. Rosmy Barrios, MD is an aesthetic medicine specialist whose work focuses on patients who are treated for obesity, metabolic syndrome, and other weight-related issues through nutritional analysis, keto diet programs, and supporting medications.
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