Low-carb drinkers look out—Heineken is looking to help their customers enjoy a night out without blowing their diet. The United Kingdom’s branch of the beer distributor recently announced that it will be welcoming a low-carb and low-calorie “Skinny Lager” to its family of over 1,500 products. Heineken executives hope that this new lighter option will help appeal to a growing section of the consumer market that’s becoming more conscious about their health and the effects that excessive carb consumption can have on the waistline.
A lighter glass of beer
Heineken’s new product offering comes as the result of a partnership with SkinnyBrands, one of the United Kingdom’s newest and most innovative alcohol manufacturers. The new Skinny Lager offers a “crisp, clean flavor” that helps drinkers enjoy the taste of their favorite adult beverage without loading up on calories and carbs. Each 330 ml bottle of Skinny Lager comes with just 89 calories and 3 grams of carbohydrates.1 This is about 50 calories and 7 grams of carbohydrates fewer than most competitors on the UK market. The beer is also vegan-friendly and gluten-free.
An exciting time for market innovation
For SkinnyBrand, this new partnership with Heineken is a sign of good things ahead for the brand. Director and co-founder of SkinnyBrands Tom Bell recently shared his story of success with reporters and highlighted future plans for the low-carb manufacturer.
“Having the backing of Heineken UK is a huge vote of confidence for Skinny Lager’s product quality and offering” said Bell in an interview with UK marketing journal The Morning Advertiser.2 “We know that this is a great product and overwhelmingly positive feedback from the industry and public has confirmed this so to have Heineken UK stocking our brand [endorses] what we’ve been saying.”
A consumer market going low-carb
Bell also paid special attention to note that Skinny Lager fills a hole in the existing UK beer market—the need to cater to the consumer who doesn’t want to sacrifice taste for their healthier lifestyle. This growing segment of alcohol drinkers is often focused on losing weight and may be following a special diet, such as Paleo or keto, that discourages the consumption of calorie-laden beverages like full-flavor beer.
“Consumers are increasingly wanting to make healthier choices, especially when eating out, but the lack of innovation in [the beer segment of the market], they have previously had to turn to low-alcohol options to reduce their calorie intake.”
The need for low-carb and low-calorie options doesn’t end at the bar. Governments and nutritional groups around the globe are campaigning for regulations that limit excessive sugar consumption, which has been linked to a wide range of health problems, from life-threatening conditions like heart disease and diabetes to cosmetic issues like stained teeth. As more and more dieters are switching their dietary choices to favor more health-conscious fare, the future looks bright for innovative companies like SkinnyBrands.
NUTRITIONAL DISCLAIMER
The content on this website should not be taken as medical advice and you should ALWAYS consult with your doctor before starting any diet or exercise program. We provide nutritional data for our recipes as a courtesy to our readers. We use Total Keto Diet app software to calculate the nutrition and we remove fiber and sugar alcohols, like erythritol, from the total carbohydrate count to get to the net carb count, as they do not affect your blood glucose levels. You should independently calculate nutritional information on your own and not rely on our data. The website or content herein is not intended to cure, prevent, diagnose or treat any disease. This website shall not be liable for adverse reactions or any other outcome resulting from the use of recipes or recommendations on the Website or actions you take as a result. Any action you take is strictly at your own risk.
Dr. Rosmy Barrios, MD is an aesthetic medicine specialist whose work focuses on patients who are treated for obesity, metabolic syndrome, and other weight-related issues through nutritional analysis, keto diet programs, and supporting medications.
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