In a world that's increasingly becoming more educated on the dangers of a sugary-sweet diet, companies are scrambling to appeal to consumers without the flavors of added sugar. Now, snack brand Incredible Foods is looking to cash in on the natural trend as well. Their newest brand, “Perfectly Free,” is a long-awaited line of frozen fruit bites. The company claims that they are non-dairy, allergen-free, and perfect for children. The new line is an attempt to appeal to the “millennial mom” market who are continuously skipping sugary snacks in favor of more natural alternatives.
The perimeter of profits
If you've noticed yourself shopping on the perimeter of your supermarket more often, you might be a millennial. New data shows that consumers are spending more time and money shopping the perimeter areas of the supermarket, which traditionally contain products like fresh fruits and vegetables, refrigerated snacks, and butchered meat and fish.1 On the contrary, aisles in the middle of the supermarket are starting to see their profits sink. These areas usually contain things like processed snacks, cereal, and grain-based products. Marketing experts believe that the increase in popularity of weight-loss diets like the Atkins or the ketogenic diet, both of which focus on eliminating excess carbohydrates and sugar, are contributing to the decreases in sales seen by companies that focus on using preservatives and added sugar to increase flavor.
Perfectly Free plans to offer a new line of snacks to the perimeter of your local supermarket. Their bite-sized fruit will be found in the refrigerated section along with other hand-held pick-me-ups.
Perfectly Free: perfectly convenient?
The Perfectly Free line has been created to appeal to parents who are looking for tasty snacks without added sugar. The refrigerated fruit snacks are shaped like grapes and are 100 percent plant-based and made of fruit and vegetable puree. The Perfectly Free line will look to offer an alternative to “middle of the supermarket” snacks like fruit flavored gummies and crackers.
As snack categories continue to grow and diversify, many brands are taking an “if you can't beat them, join them” attitude towards low-sugar products. Perfectly Free will be competing with brands like Siggi's, Applegate, and Synergy, who have become power players in a market searching for more wholesome options for themselves and their families. In addition, major corporations like Pepsi-Co and Coca-Cola have been pouring money into their research and development departments to produce low-sugar alternatives to longtime favorites.
The business of low-sugar
It isn't just consumers who are demanding that the current food and beverage market control their crazy sugar content. The FDA has begun a crackdown on added sugars, requiring manufacturers to list the amount of non-naturally occurring sugar that has been used to flavor the product. Additionally, new laws stemming from a provision in the Affordable Care Act makes most chain restaurants responsible for listing the calorie counts of all of their regular menu items beginning this May.2
What's next for the American snack economy? Only time will tell, but the future looks bleak for sugar.
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The content on this website should not be taken as medical advice and you should ALWAYS consult with your doctor before starting any diet or exercise program. We provide nutritional data for our recipes as a courtesy to our readers. We use Total Keto Diet app software to calculate the nutrition and we remove fiber and sugar alcohols, like erythritol, from the total carbohydrate count to get to the net carb count, as they do not affect your blood glucose levels. You should independently calculate nutritional information on your own and not rely on our data. The website or content herein is not intended to cure, prevent, diagnose or treat any disease. This website shall not be liable for adverse reactions or any other outcome resulting from the use of recipes or recommendations on the Website or actions you take as a result. Any action you take is strictly at your own risk.
Dr. Rosmy Barrios, MD is an aesthetic medicine specialist whose work focuses on patients who are treated for obesity, metabolic syndrome, and other weight-related issues through nutritional analysis, keto diet programs, and supporting medications.
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