A new brand merge is shaking things up in the low-carb marketplace. The Protein Bread Company and Anna’s Low Carb Kitchen1 have formed a new brand called PBCo.2 By combining their marketing powers and lines of products, the two companies are primed to do great things.
A family affair
Luke Hopkins, the co-founder of The Protein Bread Company, predicts that the newly merged label will become the most successful low-carb manufacturer in Australia. That forecast seems favorable, considering that the two brands originate from the Hopkins family. Luke’s sister, Anna, founded Anna’s Low Carb Kitchen three years after The Protein Bread Company got its start. Whereas its predecessor focused on bread and muffins, Anna’s Low Carb Kitchen offered a variety of convenient keto-friendly products. These include pancakes, pre-made mixes, and baked goods, which were also sugar-free.
A rising interest in keto
This is the perfect time for the brands to combine forces, as the interest in keto meals and lifestyle tips has skyrocketed. In one U.S. poll, over half of respondents reported that they wanted to decrease their sugar intake. Consumers need more healthy, low-sugar alternatives, yet many packaged foods continue to rely on added sugar for flavor. It’s not just Americans who need to cut back on sugary foods and beverages, either. Australia’s neighbor, New Zealand, is only slightly behind the U.S. in terms of obesity and sugar addiction.
Today’s average consumer has a hectic schedule that makes healthy eating difficult. Despite the convenience of modern day life, people in developed countries often turn to fast food or pre-packaged meals. Their busy schedules and hectic lifestyles suck time away from meal prep and cooking, contributing to malnutrition and obesity.3
The promising potential of PBCo
PBCo may be another helpful resource for people trying to break their sugar and carb addictions and lead a healthier lifestyle. Both companies have had success in Australia and beyond, so fans are sure to greet the merged label with open arms. PBCo has big plans for 2019 and the coming years, including expanding their line-up to include more convenience-style foods that may appeal to a broader audience.
Moreover, the Hopkins are investing a large portion of their budget and efforts to finding innovative delivery solutions and a larger presence in retail stores. PBCo has already seen sales success through its collaboration with Muffin Break cafes throughout Australia. Their high-protein, low-carb foods are a welcome sight for people trying to drop some pounds and lead a healthier life. Studies show that a reduction in carbohydrate intake correlates to faster and more dramatic weight loss in obese people.4 PBCo’s food fits the bill and offers more opportunities for consumers to adopt more beneficial eating habits. The brand’s products are available to shoppers in Australia, New Zealand, and the U.S., and have already seen success in these markets.
NUTRITIONAL DISCLAIMER
The content on this website should not be taken as medical advice and you should ALWAYS consult with your doctor before starting any diet or exercise program. We provide nutritional data for our recipes as a courtesy to our readers. We use Total Keto Diet app software to calculate the nutrition and we remove fiber and sugar alcohols, like erythritol, from the total carbohydrate count to get to the net carb count, as they do not affect your blood glucose levels. You should independently calculate nutritional information on your own and not rely on our data. The website or content herein is not intended to cure, prevent, diagnose or treat any disease. This website shall not be liable for adverse reactions or any other outcome resulting from the use of recipes or recommendations on the Website or actions you take as a result. Any action you take is strictly at your own risk.
Dr. Rosmy Barrios, MD is an aesthetic medicine specialist whose work focuses on patients who are treated for obesity, metabolic syndrome, and other weight-related issues through nutritional analysis, keto diet programs, and supporting medications.
- Low-Carb Companies Join Forces - March 11, 2019
- Study Examines Effects of Various Sweeteners on Glycemic Index - August 2, 2018
- 449 Foods Launches New Brand of Super Coffee - July 26, 2018
Comments (1)
I loved reading that that keto is catching on to the point that I might be able to buy some Keto healthy breads in the store, hooray! Keep it up, everyone needs to get off the sugar bandwagon. I am a real label reader and sugar is in everything, even mustard and things you’d never dream it would be in. Also they name it a thousand different things so that you might to fooled. Great info.