We all want to have our proverbial cake and eat it, too. However, Mars Wrigley Confectionary1–the creators of such classic candy bars as Twix and Snickers–is making your dream a reality with their new low-sugar, high-protein take on your favorite treats.
More Protein, Less Sugar, More Options
Offering the same great taste consumers know and love, two new Mars and Snickers bars, in particular, will nevertheless change things up with a cleaner concentration of ingredients aimed at a healthier and more balanced lifestyle. The Mars “More Protein” bar will contain 40 percent less sugar per bar with just 17.5 grams. For those with a penchant for a nuttier treat, the Snickers “More Protein” bar will have just 14.1 grams of sugar per bar, or 30 percent less than the original. Furthermore, both bars will contain 10 grams of protein.
Moreover, Mars Wrigley Confectionary is also set to launch a new range of single-serve, low-calorie candy bars in early 2019. This candy range will include fan favorites like Twix, Milky Way Crispy Rolls, Ripples, and more.
A Growing Health & Wellness Agenda
UK General Manager, David Manzini says, “We’re really excited by what we call the portfolio of the future.” He remarks that consumers and manufacturers alike have seen a call for innovation, new products, and new formulations. “I do believe we have a role and responsibility to play, which is why we’re bringing out this proposition and why we’re going to continue working on reformulation of our products by reducing the quantity of sugar.”2
Having taken his new role just over a year ago, Manzini says that it’s less about a business opportunity and more of a business responsibility to meet the needs and wants of the public. By offering these reformulations, they hope to fill a void in the market by providing the same great taste with far less guilt.
Mars and Snickers’ new “More Protein” bars are set to hit the shelves in January 2019.
NUTRITIONAL DISCLAIMER
The content on this website should not be taken as medical advice and you should ALWAYS consult with your doctor before starting any diet or exercise program. We provide nutritional data for our recipes as a courtesy to our readers. We use Total Keto Diet app software to calculate the nutrition and we remove fiber and sugar alcohols, like erythritol, from the total carbohydrate count to get to the net carb count, as they do not affect your blood glucose levels. You should independently calculate nutritional information on your own and not rely on our data. The website or content herein is not intended to cure, prevent, diagnose or treat any disease. This website shall not be liable for adverse reactions or any other outcome resulting from the use of recipes or recommendations on the Website or actions you take as a result. Any action you take is strictly at your own risk.
Dr. Rosmy Barrios, MD is an aesthetic medicine specialist whose work focuses on patients who are treated for obesity, metabolic syndrome, and other weight-related issues through nutritional analysis, keto diet programs, and supporting medications.
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